Hosting + server
- Managed WP Engine hosting on Google Cloud
- Global Edge Security, powered by Cloudflare
- Separate live and staging sites
- SSL, TLS, and security certifications
- Daily backups kept for 30 days
- Emergency support
WaaS is how we build custom WordPress websites. One plan covers discovery, design, development, launch, and hosting for the length of your contract. Most sites go live in about 90 days, and you can spread the build across 12 monthly payments.
Most organizations treat a website as a one-time project. Then it slowly falls behind: out-of-date plugins, a theme nobody can edit, and hosting no one remembers paying for.
A new site competes with everything else in this year's budget.
Updates stop the day the agency hands over the keys.
Renewals, security, and backups fall through the cracks.
Simple edits wait weeks because no one knows how the site was built.
A clear process, one team, and a staging site you review before anything goes live.
We audit your current pages and posts, confirm goals and audience, and map the sitemap.
Content auditYou pick a starting direction, and we tailor colors, type, layout, and story to your brand.
Brand + narrativeWe build on staging: custom post types, features, content migration, and navigation.
Staging reviewSEO, analytics, and Search Console set up, tested on every device, then published and indexed.
About 90 daysHosting, updates, and backups keep running, with a roadmap for what your site needs next.
Life of the contractWaaS is our build-it-for-you option, one of three ways we deliver websites: built, hosted, and handled in one plan.
Your site runs on our managed WP Engine environment for as long as your WaaS plan is active. No separate hosting bill to track, and one team responsible for keeping it fast, secure, and up to date.
WaaS sites run behind WP Engine's Global Edge Security, which puts Cloudflare's network between your site and the internet. Attacks are stopped and pages are served from the edge, so your site stays fast and online.
A web application firewall with managed rule sets blocks common attacks like SQL injection and cross-site scripting.
Unmetered protection against network and application attacks, with your server's address hidden.
Pages and files are cached at the edge and served close to each visitor.
Sorts human, AI, and suspicious bot traffic, with rules to allow or block each.
Automatic image compression and WebP delivery, with SSL encryption from browser to server.
Every WordPress site we build includes prpl Insights, our own analytics and engagement platform. We design every page around the customer journey, then measure how people actually move through it: what brings them in, what holds their attention, and what turns a visit into a conversation.
On the first of each month you get what changed, how you're tracking against your goals, and the three places to put effort next. Your data stays on your own site, with no cookies and no personal details stored.
No large upfront cost. The build is spread evenly across the year, with hosting included.
Pay the build in two installments and take 10% off the build total.
Every build is quoted as a fixed price after discovery. The site and everything we create for it are yours once the build is paid in full.
WaaS is a website build and hosting plan in one. We design and build a custom WordPress site, host and maintain it for the length of your contract, and let you spread the cost of the build across 12 months.
Yes. Your site is hosted on our managed WP Engine environment for the duration of your contract, with live and staging sites, updates, daily backups, and Global Edge Security from Cloudflare: a managed firewall, DDoS protection, and a global CDN.
You do. Once the build is paid in full, the site and everything we created for it, including copy, graphics, and code, are released to you.
No problem. Anything beyond the original scope is quoted and approved before we build it, so there are no surprises on your invoice.
Every WordPress site we build includes prpl Insights, our own analytics and engagement platform. You see the customer journey from first visit to lead, a scorecard for every page, and a monthly focus report with the three places to put effort next. We use the same data to run A/B tests and tune your calls to action.
We build a roadmap for your site's next features and recommend the care plan that fits how you'll use it.
Choose WaaS if you need custom features, integrations, or enterprise requirements and want prpl pineapple to build, host, and manage your site. Choose prpl Sites if you want a simple, AI-powered site your own team can keep up. Answer five quick questions for a recommendation, or we’ll help you decide during discovery.
Tell us what you have today and where you want to be. We'll recommend a platform and a fixed-price plan.
Plan your new website